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How to Find a Black Cat in a Dark Room (especially when there is no cat): The Psychology of Intuition, Influence, Decision Making and Trust

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HOW TO FIND A BLACK CAT IN A DARK ROOM IS ABOUT THE THINGS MONEY JUST CAN'T BUY. An entertaining journey to the peaks and valleys of human nature. Research from cognitive and social psychology you can apply in your day-to-day life. -- Rolf Dobelli, bestselling author of The Art of Thinking Clearly Venture capitalist turned author and social activist, Jacob Burak, uses the metaphor of trying to find a black cat in a dark room to express just how hard it can be for us to see clearly what would make us whole and happy, both as individuals and as a society. His book combines the latest behavioural science with a deep social awareness garnered on the battlefields of tech investing to demonstrate a crucial finding: we are not nearly as smart or as rational as we think we are. Only by understanding our flawed human nature can we hope to reach our goals in life, business and politics.

Additional Information

Additional Information

ISBN 9781786780850
Autograph No
Pages 256
Author Jacob Burak
Publisher Watkins Publishing
Publication date 19 Oct 2017
Format Paperback