Stories that explain the creation of the cosmos; the reasons for the characteristics of the features of the Earth, the animals, plants and human beings; supernatural traditions; and gods and culture heroes. Myths hold the wisdom of a culture. They reflect how the individual relates to his or her culture and to the universe; they are archetypal encounters and comprise a language of the psyche. Mythology has lost much of its importance in modern Western civilization, which has evolved away from an orientation to Earth, spirit, and intuition to a preoccupation with technology and control of nature and emotion. Myth is commonly regarded as a child's fantasy. The great minds of psychology, Sigmund Freud and Carl Jung among them, took a great interest in mythology. Jung said myths are not invented but experienced. Thanks in large part to the work of Jung and the later contributions of mythologist Joseph Campbell, interest in mythology has revived in the West. There is a current personal development style of approach to mythology - for example, becoming acquainted with archetypes such as the Magician, Wanderer, Child, Mother and so on, to determine what role they play in one's life.